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[目的 /意义]以剪纸作品为载体,通过探究不同个体在剪纸文化内涵认知上存在的偏差,了解在传统文化传播过程中导致个人对传统文化内涵认知的差异化的因素,以期能在传统文化的内涵识别、精准传播方面获得有益启示。[方法/过程]通过眼动实验、问卷调查获取样本数据,采用方差分析判定影响个体对剪纸文化内涵认知的潜在因素。[结果 /结论]研究发现,文化程度、学科背景、对剪纸文化的了解程度、家庭文化氛围等因素会影响个体对剪纸文化内涵的识别,而性别则不会影响。在此基础上,就如何进行传统文化精准化传播给出建议。
[Purpose / Significance] Taking the paper-cut works as the carrier, this paper tries to find out the differences of cognition of different individuals in the paper-cut culture connotation and understand the factors that lead to the individual’s cognition of the traditional culture connotation in the process of the traditional culture transmission. The connotation of traditional culture recognition, precision communication gain useful inspiration. [Methods / Procedures] Sample data were obtained through eye movement experiments and questionnaires, and variance analysis was used to determine the potential factors that affect individuals’ cognition of paper-cut culture connotation. [Results / Conclusions] The study found that factors such as educational level, academic background, knowledge of paper-cut culture and family culture affect each individual’s recognition of the cultural connotation of paper-cut, while gender does not affect it. On this basis, give advice on how to carry out the accurate transmission of traditional culture.