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我国各行各业竞争压力越来越大,因此各行各业都较注重建立和创新完善的营销模式。近年来,由于国外各大化肥厂商的加入,导致我国各个化肥企业的生存压力和营销压力逐渐增高,因此我国化肥企业应该注重改善自身的营销策略。本文主要分析了我国目前化肥营销中所面临的市场环境,阐述了影响化肥市场营销的因素及化肥市场营销中存在的问题,并针对促进化肥市场营销发展的措施进行了研究和探讨,以期促进我国化肥企业能够提高经济效益。
Our country all walks of life more and more competitive pressure, so all walks of life are more focused on establishing and innovating a sound marketing model. In recent years, due to the participation of major foreign fertilizer manufacturers, resulting in the pressure of survival and marketing pressure of various fertilizer companies in our country gradually increase. Therefore, Chinese fertilizer companies should pay attention to improving their marketing strategies. This article mainly analyzes the market environment in China’s current fertilizer marketing, expounds the factors that affect the marketing of fertilizer and the problems existing in the marketing of fertilizer, and studies and discusses the measures to promote the development of fertilizer marketing in order to promote our country Fertilizer companies can increase economic efficiency.