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若干年后,当我们开始以关键词的形式总结过往的每一年的时候,可能没有哪一年能像2013年这样配得起“青春”这个词。上半年,国产电影市场的半壁江山几乎都贡献给了“青春文艺范儿”。从《致我们终将逝去的青春》到《中国合伙人》再到《小时代1》,一股全民“致青春”的浪潮愈演愈烈。毋庸置疑,像这样既赚噱头又挣金钱的青春文学及其衍生品已经成为了当下文化市场的“必需品”。然而,当“青春”变成一门生意,不知消费的究竟是我们珍贵的回忆与情感,还是一个物质时代集体的狂欢?
A few years later, when we began to summarize the past years in the form of keywords, there may not be a year like 2013 that is worthy of the word “youth”. In the first half of the year, almost half of the domestic film market contributed to the “Youth Art Fans.” From the “To Our Endless Youth” to the “China Partner” to “Little Times 1,” a wave of people’s “creation of youth” has intensified. Needless to say, such youth literature and its derivatives that make both gimmicks and earn money have become the “necessities” of the current cultural market. However, when “youth” becomes a business, is it really our precious memories and emotions, or is it a collective revelry in the material age?