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凭借老坛酸菜牛肉面这一细分品类,在方便面市场长期处于弱势的统一打破困境,重新获得了和老大康师傅正面交锋的底气,并引来众多厂商加入战局在竞争激烈的中国方便面市场上,康师傅(HK 00322)和统一企业(HK 00220)曾是实力相差不多的一对劲敌。但差距很快就显露出来,并且越拉越大。据AC尼尔森统计,按销售量计算,康师傅2012年的市场占有率为43.8%,统一为15.8%;若以销售额计算,康师傅的占有率
With the subdivision of Lao Tan pickled cabbage noodles, weakened the long-term weakness of the instant noodle market to regain the dilemma posed by the confrontation with Lao Kobayashi and attracted many manufacturers to join the fierce battle. In the highly competitive Chinese instant noodle market, Master Kong (HK 00322) and Uni-President (HK 00220) were former rivals of similar strength. But the gap quickly revealed itself and widened. According to ACNielsen statistics, according to the sales volume, Tingyi’s market share in 2012 was 43.8% and unity at 15.8%. If sales revenue was calculated, the share of Master Kong