近年来,城市形象的宣传和推广受到各地方政府的重视,传播内容以风光、人文居多,传播渠道以电视媒体为主。尽管缺少特色和创新,有千篇一律之嫌,但这种重视城市形象建设和城市品牌打造的意识值得肯定。客观而言,这些宣传和推广,对当地旅游业的发展,还是起到了一定的助推作用。伴随着新媒体的出现,城市形象的宣传和推广面临新的问题。近年来一些城市频 In recent years, the propaganda and promotion of the city image have been valued by all local governments. The content of the communication is based on the scenery and the humanities, and the channel of communication is dominated by the television media. Despite the lack of features and innovation, there are stereotypes of the Thousands, but this awareness of the importance of building a city image and building a city brand worthy of recognition. Objectively speaking, these publicity and promotion have played a certain boosting role in the development of the local tourism industry. With the advent of new media, urban image promotion and promotion face new problems. In recent years some cities frequency