中部地区农村电商快递发展困境研究r——以荆州农村为例

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在电子商务与快递物流协同发展的当下,电子商务对农村的影响日益广泛.但与城市电商迅猛发展不同的是,农村电商快递的发展仍面临许多困境.本文以荆州农村为例作为研究对象,采取入户发放调查问卷的方法,对中部地区农村电商快递发展中面临的困境及原因进行深入剖析,从完善相关法规、加强岗前培训、利用通讯工具及整合快递资源等方面提出对策建议.
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