从2012年4月中旬开始,中央电视台综合频道的晚间时段不再播放电视剧,改为播放来自全球顶级水准的纪录片。这一举措,彰显了央视在当前激烈的收视竞争环境下,坚持以品质和文化价值为主导的节目播出战略,传递更为健康、积极的节目编排理念和作为媒体应有的社会责任担当。而选择纪录片来充实这一时间段,也说明了纪录片这一电视形态在观众中的受欢迎程度。 Starting from mid-April 2012, CCTV integrated channels will no longer play TV shows in the evening, instead of playing documentaries from the world’s top standards. This move shows that under the current fierce competition in the viewing environment, CCTV insists on the program’s broadcast strategy dominated by quality and cultural values, passing on a healthier and proactive programming concept and assuming due responsibility of the media. The selection of documentaries to enrich this period of time also illustrates how popular the documentary is in the audience.