纵观世界各国企业发展的历史,企业文化不仅对形成企业内部凝聚力而且对提高企业外部竞争力都越来越重要,特别是在发展与和谐的社会大背景下,企业文化在新的世纪将成为决定企业兴衰的决定性因素。因此,本文认为,企业文化是企业的核心竞争力。 Looking at the history of the development of enterprises in various countries in the world, the corporate culture is becoming more and more important not only for the formation of internal cohesion but also for the enhancement of the external competitiveness of enterprises. In the context of social development and harmony, in the new century, the corporate culture will become Decisive factors determine the rise and fall of enterprises. Therefore, this article believes that corporate culture is the core competitiveness of enterprises.