随着经济的强劲复苏,越来越多的大型食品企业开始重新分割市场,对河南中小食品企业产生了较大的冲击力,也对河南中小食品企业发展提出了新的挑战。面对来自大型食品企业的压力,河南中小食品企业应采用企业之间的联合竞争策略、树立企业形象和品牌以及加大政府扶持力度等应对措施。当前,河南中小食品企业的发展应充分利用这些有利因素,抓住机遇,迎接挑战。 With the strong economic recovery, more and more large food companies began to re-partition the market, Henan small and medium-sized food companies have a greater impact, but also for small and medium-sized food enterprises in Henan raised new challenges. In the face of the pressure from large food enterprises, small and medium-sized food enterprises in Henan should adopt a joint competitive strategy among enterprises to establish corporate image and brand and increase government support and other response measures. At present, the development of small and medium food enterprises in Henan should make full use of these favorable factors, seize the opportunity to meet the challenges.