学习动机是语言学习诸多因素中最具能动性的因素。在某种意义上,语言学习中其他因素的产生以动机为前提;足够的学习动机亦能弥补语言学习能力的不足。本文旨在研究新大学英语教学模式下,培养农业院校大学生英语学习动机的重要性及应采取的措施。 Learning motivation is the most motivating factor in many factors in language learning. In a sense, other factors in language learning are motivated by motivation; enough motivation to learn can make up for lack of language learning ability. The purpose of this paper is to study the importance of cultivating college students’ motivation in English learning and the measures to be taken under the new college English teaching mode.