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本文选取深圳港龙舞蹈文化机构的营销案例作为研究对象,采用文献资料法、专家访谈法等,调查了解体育舞蹈的市场营销及发展战略,分析体育舞蹈市场营销的战略模式。在充分重视我国体育舞蹈市场营销的同时,还要密切关注国际市场,才能确保我国的演艺市场与国际市场接轨,从而真正终结横亘在中国体育舞蹈与营销间的鸿沟。
This article selects the marketing case of Shenzhen Dragon Dance Culture Agency as the research object, investigates the marketing and development strategy of sports dance through literature review and expert interview, and analyzes the strategic marketing sports marketing model. While giving full attention to the marketing of sports dance in our country, we must pay close attention to the international market to ensure that our performing arts market is in line with the international market so as to truly end the gulf between sports dance and marketing in China.