论文部分内容阅读
本文所说的“搭便车”指的是一种经营谋略,是小企业不断壮大的谋略——在实力悬殊的两个企业定要同台竞技的情形下,小企业最好的解决办法是承认差距,暂避锋芒,学习大企业,依靠强者生存下来,然后逐步发展自己,达到最终也成为强者的目的。九年前,刘焕宝还是一个刚出校门、一无所有的大学生,如今却举着“中国汉堡”这块牌子,将派乐汉堡发展为资产达500万
The term “hitchhiking” in this paper refers to a kind of business strategy, and it is a strategy for small businesses to continue to grow. Under the condition that two companies with disparate strengths must compete on the same stage, the best solution for small businesses is to recognize Gaps, temporary avoidance, learning from large enterprises, relying on the strong survive, and then gradually develop themselves, and ultimately become the purpose of the strong. Nine years ago, Liu Huanbao was still a university student who had just left the school gate and had nothing at all. Today, she holds the “Chinese hamburger” brand and developed Palerburg’s assets to 5 million.