饮料行业发展到今天,品种、口味已经不是占领市场、博取消费者喜爱的关键,重要的是品牌的定位。可口可乐的红色和百事可乐的蓝色再次展现了饮料品牌形象建立的重要。许多国内饮料品牌无法和国外品牌相抗争,品牌的建立是原因之一。模仿、借鉴、相似等做法只能减弱自 Beverage industry to today, variety, taste is not occupied the market, consumer favorite consumer key, it is important brand positioning. Coca-Cola’s red and Pepsi blue once again demonstrated the importance of beverage brand image. Many domestic beverage brands can not compete with foreign brands, the establishment of the brand is one of the reasons. Imitation, reference, similarity and other practices can only weaken themselves