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新媒体的迅猛发展给高校网络舆论环境建设提出了新的挑战,微博作为具有代表性的新媒体,凭借其传播面广、操作简单、交互性强、彰显个性等特点,其影响力在高校中越来越凸显。高校以及众多高校二级单位和基层班级纷纷开始建立各自的官方微博。主要是对最基层的班级建立微博及其应用进行了探析,提出了高校最基层的单位——班级,建设微博的必要性并针对几个班级进行了问卷调查,探讨了班级微博建设中遇到的阻力和助力,从而探析高校班级微博建设的应用现状。
The rapid development of new media poses new challenges for the construction of public opinion environment in the university network. As a representative new media, weibo, with its wide spread, simple operation, strong interaction and individuality, has its influence in colleges and universities In the more prominent. Colleges and universities and many secondary institutions and grassroots units have started to establish their own official microblogging. It mainly probes into the establishment of microblogging in the most basic level and its application. It puts forward the necessity of building the most basic units in colleges and universities and building a microblog, and conducts a questionnaire survey for several classes to discuss the construction of class Weibo In the resistance and help encountered, so as to explore the application status of the construction of university microblogging.