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城市形象标识是城市形象最直观、最鲜明、最精要的体现,是凸显城市文化特色和内涵最重要的因素。一个成功的城市形象标识,可以向人们展示城市的文化魅力,传播城市的文化形象。城市形象标识离不开城市形象传播,城市形象标识只有通过传播才能产生一定的经济效应或人文效应。通过城市标识传播城市良好形象,需要政府重视和全体市民参与,应整合多种方式以提高传播效果,举办大型节庆活动推广城市形象标识,同时注重开展对外传播。
The city image logo is the most direct, the most clear and the most important embodiment of the city image, is the most important factor to highlight the urban cultural characteristics and connotation. A successful city image logo can show people the cultural charm of the city and spread the cultural image of the city. The city image can not be separated from the image of the city, and the image of the city can only produce some economic or humanistic effects through the communication. Dissemination of a good image of the city through city signage requires the government’s attention and participation of all citizens. Various ways should be integrated to enhance the communication effect, and large-scale festivals should be held to promote the image of the city, while paying attention to the spread of the city.