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在今年发布的《2015年全球互联网趋势报告》中,“互联网女皇”Mary Meeker指出,到2014年底,全球手机用户已经有52亿,占全球人口的73%,智能手机用户数占互联网用户总数的76%。而同样是今年发布的《2015年中国数字营销趋势报告》显示,广告主对媒体类型的投放比例,PC客户端排名前三的分别是:社会化网站,搜索引擎,电商网站;而移动客户端排名前三的分别是:社交通信APP,电商APP,视频APP。从
In this year’s 2015 Global Internet Trends Report, “Internet Empire” Mary Meeker pointed out that by the end of 2014, there had been 5.2 billion mobile phone users worldwide, accounting for 73% of the global population, and the number of smart phone users accounted for Internet users 76% of the total. The same is released this year, “2015 China Digital Marketing Trend Report” shows that advertisers on the type of media delivery ratio, the top three PC client are: social sites, search engines, e-commerce sites; and mobile customers Top three are: social communication APP, e-commerce APP, video APP. From