作为影响力最高的体育赛事之一,全世界的品牌们都不会错过这个绝佳的曝光机会。一方面,由于世界杯覆盖全世界最大范围、各个年龄层次、热爱生活、积极向上的大众消费者,世界杯成为消费类产品生产商的主要阵地,世界杯的主题、精神、球星、赛场、衍生品都可以成为推广的载体;另一方面,世界杯也是国内品牌实现品牌国际化的一个契机,可以通过这一个月的时间,在世界上关注度最高, As one of the most influential sports events, the world’s brands will not miss this great exposure opportunities. On the one hand, as the World Cup covers the largest area in the world, people of all ages, people who love life, and proactive consumers, the World Cup has become the main front for manufacturers of consumer products. The themes, spirits, stars, stadiums and derivatives of the World Cup can be Become the carrier of promotion; the other hand, the World Cup is also an opportunity for domestic brands to achieve brand internationalization, through this month’s time, the world’s highest degree of attention,