论文部分内容阅读
本文从分析央视财经节目如何做到选题差异化、内容差异化、编排差异化、传播效果差异化及场景设置、深入实地凸显差异化的报道入手,对照梳理县级台财经节目的差异化路径,认为转观念、重借鉴、找定位,才是规避同质化,凸显差异性的关键,并从常规性、会展类、商城类这三大县域常见的财经节目报道中,逐一概括出县级台财经节目中,如何体现海量简讯、解热点疑惑、接地气、人文性、画面格调、消费方式、活动营销、品质加法等八种差异化报道的方法方式。
This article starts from the analysis of how CCTV financial programs make the selection of topics different, content differentiation, arrangement differentiation, communication effect differentiation and scene setting, and make a deep difference in the field highlighting the differences. , Think turning concept, referential, finding a position, is to avoid homogeneity, highlights the difference between the key, and from the conventional, Convention and Exhibition category, Mall category of these three counties common financial reports, one by one sum up the county In Taiwan’s financial and economic programs, there are eight ways to differentiate reports on mass SMS, antipyretic doubts, grounding, humanity, picture style, consumption patterns, event marketing and quality addition.