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信息化是我国现代化建设的基础,农村信息化是发展的必然趋势,当前农村科普期刊在受到城镇化影响的同时又面临着信息化冲击的重大挑战,一方面是信息化浪潮弱化了农村科普期刊的基本功能,另一方面是农村劳动力转移使期刊读者群发生了巨大变化,此外农民订阅不便也一直是难题。发展农村科普期刊,要重新审视农村科普期刊读者群定位,以读者需求为导向创新农村科普期刊的内容,顺应农村信息化,完善各项服务功能,加强与快递、运输公司等合作投递,使发行服务更到位。
Informatization is the foundation of our country’s modernization. Rural informatization is an inevitable trend of development. At present, rural science magazines are facing the challenge of informatization while being affected by urbanization. On the one hand, the wave of information weakens the popularity of rural science magazines On the other hand, the shift of rural labor force has brought about tremendous changes to the readership of periodicals. In addition, the inconvenience of subscription by peasants has also been a problem. To develop rural science journals, we must re-examine the readership orientation of rural science journals, innovate the contents of rural science journals based on the readers’ needs, conform to rural informatization, improve various service functions, strengthen the cooperation and delivery with express delivery and transportation companies, Service is more in place.