图书是满足人们精神需求的一种重要工具,图书营销是图书发挥其满足人们精神需求这一功能的最终环节。作者的需求是影响图书营销的直接因素,在图书营销中,为了避免对读者的需求产生误判,造成滞销、脱销等情况的发生,我们可以利用数据对其进行分析甚至是预测。数据可以直观的反应图书营销中的需求情况,对图书营销具有良好的指导作用。 Books are an important tool to meet people’s spiritual needs. Book marketing is the ultimate link of book’s function of satisfying people’s spiritual needs. The demand of authors is a direct factor that affects the marketing of books. In the book marketing, in order to avoid the misjudgment of the needs of readers and the occurrence of unsalable and out-of-stock situations, we can use the data to analyze or even forecast them. The data can intuitively reflect the demand situation in the book marketing and has a good guiding function for the book marketing.