理论宣传是报刊的旗帜与灵魂,引领和指导人们的社会实践。媒体要充分发挥理论文章的作用,前提条件是要提高其可读性。否则,再好的理论文章也无人问津。要做到这一点,必须在选题上关注热点,破题上要推陈出新,表达方式上要善讲故事,语言上要通俗易懂。 Propaganda is the banner of newspaper and soul, leading and guiding people’s social practice. The media should give full play to the role of theoretical articles on the premise that its readability should be improved. Otherwise, no matter how good the theoretical articles are concerned. To do this, we must pay close attention to the hot topics on the topic, break new topics on the topic, tell the story on the way of expression, and make the language easy to understand.