公关人员应该具备什么的素质,专家们总是各抒己见。美国公共关系学家罗伯特·罗雷在《管理公共关系学》一书中对这一问题进行了归纳总结,他把公共关系人员所需具备的素质归纳为以下几个方面:组织能力、判断能力、传播能力、自控能力与应变能力、理解能力、创造能力、表达能力、广博的知识和顽强的毅力。罗伯特的这一归纳总结已普 Public relations staff should have what quality, experts always express their opinions. The American public relations scientist Robert Rowley summarized this question in his book on the management of public relations. He summarized the qualities required for public relations personnel as follows: organizing ability and judging ability , Communication skills, self-control ability and resilience, understanding ability, ability to create, expressive ability, extensive knowledge and perseverance. Robert summarized this summary