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该文分析了当前高职营销专业教学中存在的问题,阐述了以学生为中心教学观念的树立和注重以实践为中心的教学安排及差异化教学方式的运用。
This article analyzes the existing problems in the marketing of higher vocational education, elaborates the establishment of student - centered teaching concept and emphasizes on practice - centered teaching arrangements and the application of differentiated teaching methods.