改革开放的宣传,必须从实际出发,有的放矢。衢州地处浙江西部,与江西、安徽、福建交界,经济发展相对落后,人们的思想观念,对改革开放的心理承受能力都和沿海开放区、特区有很大的差距,这是改革开放进程各地不一样所致,宣传就须和这种进程相合拍。改革开放宣传过于超前,读者会认为是纸上谈兵,让人空喜欢,反而影响宣传效果。同时,又必须看到,90年代是信息社会,读者的求新心理、自主意识、参与意识、开放意识增强,读者需求多样化, The propaganda of reform and opening up must proceed from reality and be targeted. Quzhou is located in the western part of Zhejiang Province. At the junction with Jiangxi, Anhui and Fujian, Quzhou lags behind in its economic development. People’s ideological concepts and psychological endurance to the reform and opening up are far behind the coastal open areas and the special economic zones. This is a process of reform and opening up Not the same as the propaganda must be in line with this process. Reform and opening up too far ahead of the publicity, readers will think it is negotiable, people empty like, but affect the publicity effect. At the same time, we must also see that the 1990s are the new psychology of the information society and readers, the awareness of autonomy, the awareness of participation, the enhancement of the awareness of opening up, the diversification of readers’ needs,