案例点评英菲尼迪2015年整个营销活动都在围绕“敢·爱”做延展,从关注弱势群体的社会公益行动到梦想基金,从赞助综艺节目到与钓鱼台国宾馆达成战略合作、中国发展高层论坛官方指定用车等,全年的品牌建设非常系统。在整个品牌塑造过程中针对的目标消费人群相当清晰,以此展开的营销活动也都落到了实处,成效突出。 Case Comments Infiniti 2015 marketing activities around the “dare to love” to do the extension, from the attention of vulnerable groups of social welfare action to the Dream Fund, from sponsoring variety shows to Diaoyutai State Guesthouse reached a strategic cooperation, China Development Forum Official designated car, the brand building throughout the year is very systematic. In the whole process of brand building targeted consumer groups targeted quite clearly, as a result of the marketing activities have also come to an end, with outstanding results.