论文部分内容阅读
一般的说,按照购买力平价计算得出的人均GDP达到3000美元是轿车大量进入家庭的临界点。如今,中国开始进入轿车走进私人家庭的高峰期。但是我们必须注意的是,相对于中国普通大众的整体收入水平来讲,当前在我国轿车仍然是个高档的耐用消费品、甚至是个奢侈品,因而汽车消费者在购买汽车时表现得远远没有那么从容。实际上当前消费者的购买行为也呈现一定的理性化趋势;但更多的时候,因为汽车技术和工艺的复杂使得决策者难以做到真正意义上的合理判断。相信新华信市场研究咨询有限公司对中国乘用车市场的研究成果对消费者的决策有很多的借鉴价值。
In general, a per capita GDP of 3,000 U.S. dollars, calculated on purchasing power parities, is a critical point for large numbers of cars entering the home. Today, China is beginning to enter the peak of private cars in cars. However, we must note that compared with the general income level of the general public in China, the current sedan in China is still a high-end consumer durable goods, or even a luxury, so car consumers are far less comfortable buying a car . In fact, the purchasing behaviors of current consumers are also showing a tendency of rationalization. However, more often, it is difficult for decision-makers to make true judgments in the true sense because of the complexity of automotive technology and technology. I believe Xinhua letter Market Research Consulting Co., Ltd. of China’s passenger car market research results on the decision-making of consumers have a lot of reference value.