伴随着信息产业领域的改革,各类媒体融合的趋向越发明显。但突出的问题是,媒体集团的建构,并不意味着媒体效益的提升。这其间,媒体的融合状态至关重要,而影响媒体融合状态的核心,则是媒介的属性融合,包括技术与内容两个方面属性的融合。科技作为第一生产力,对 With the reform in the field of information industry, the convergence trend of various media becomes more and more obvious. However, the outstanding issue is that the construction of media groups does not mean that the effectiveness of the media is enhanced. In the meantime, the state of media convergence is crucial, and the core of media convergence is the fusion of media attributes, including the combination of technology and content attributes. Science and technology as the primary productive force, right