据调查,农用车市场正呈现出一种新的竞争态势,即不再是单纯的质量战、品种战、服务战和价格战,而是进入一种更高境界、更高层次的综合实力的竞争——企业形象的竞争。目前,农用车行业内绝大部分企业产品质量、品种、功能、外观造型和服务等都已差别不大,区别不同的产品只能靠分辨产品的品牌。随着老百姓生活和文化水平的提高,消费者的需求层次也愈来愈高,他们不再单纯地追求高质量、低价位和优质服务, According to the survey, the market for agricultural vehicles is showing a new competitive trend, that is, it is no longer a mere quality war, a variety war, a service war and a price war. Instead, it enters a higher-level and comprehensive strength Competition - the competition of corporate image. At present, the vast majority of enterprises in the agricultural vehicle industry product quality, variety, function, appearance and service have been little different, different products can only distinguish the product brand. With the improvement of people’s life and education level, the level of consumers’ needs is getting higher and higher. They no longer simply pursue high-quality, low-cost and high-quality services,