伴随着微博时代的来临,信息的传播方式发生了很大的改变,人们只需要通过图片和剪短的文字,就能够快速的进行信息的传播,这对于传统的纸媒来讲是极大的挑战。如何在微博时代促进纸媒的发展,已经成为了目前传媒界所探讨的重要话题。本文主要结合纸媒传播的特点,就微博时代纸媒传播的策略开展了分析。 With the advent of the microblogging era, the way of information dissemination has undergone great changes. People can quickly carry out the dissemination of information through pictures and shortened scripts, which is great for traditional paper media challenge. How to promote the development of paper media in the era of Weibo has become an important topic discussed by the media at present. This paper mainly analyzes the characteristics of paper-based media and analyzes the strategy of media-based media in Weibo.