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随着我国人寿保险市场主体的增多,大中城市的银行保险市场竞争态势异常激烈。县域银行保险市场作为未来中国银行保险继续保持高速发展原动力市场,将愈来愈成为各家寿险公司竞争的重点。本文是基于对国内县域银行保险市场的现状分析,浅析适合中国县域特色的银行保险渠道管理模式,探讨更深层次加快县域银行保险业务发展的模式。
With the increase of the main body of life insurance market in our country, the banking insurance market competition in big and middle cities is extremely fierce. As the Bank of China will continue to maintain the momentum of rapid development of the market, the county banking insurance market will increasingly become the focus of competition among various life insurance companies. This article is based on the analysis of the status quo of the county-level bank insurance market in China, and analyzes the management mode of bank insurance channels suitable for China’s county-level characteristics to explore the mode of further accelerating the development of county bank insurance business.