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体育旅游产业是一种随着时代发展需求将旅游元素和体育元素相结合的新兴产业。随着物质水平的不断提高,人们的身心健康意识不断强化,体育旅游产业已经逐渐成为我国最具活力的新兴产业之一。根据“钻石模型”对产业竞争力的分析为理论分析框架,分析体育旅游产业竞争力是由生产要素供给、市场需求、关联产业、企业竞争力和政府调控力五类因素影响,分析结果表明衢州市体育旅游产业竞争力优势在于体育旅游资源丰富、市场需求高,但受人力资源稀缺、基础政府控力不足以及关联产业拓展不足而发展滞后。
Sports tourism industry is a kind of emerging industry that combines tourism elements and sports elements with the development of the times. With the continuous improvement of the material level, people’s awareness of physical and mental health has been continuously strengthened. The sports tourism industry has gradually become one of the most dynamic and emerging industries in our country. According to “Diamond Model ” analysis of industrial competitiveness as the theoretical framework, the analysis of the competitiveness of sports tourism industry is the supply of factors of production, market demand, related industries, competitiveness of enterprises and government regulation and control of five factors, the results of the analysis It shows that the competitive edge of sports tourism industry in Quzhou lies in the rich sports tourism resources and high market demand, but it lags behind due to the shortage of human resources, the insufficient control of basic government and the shortage of related industries.