文化与旅游的融合关键在于旅游文化品牌的打造,优秀文化旅游品牌的创建,不仅有利于提升国家形象和吸引力,更是增强经济活力、增加就业、增长国民收入和发展国民经济的重要途径。品牌是打造出来的,打造旅游地的品牌就是在对当地旅游文化资源进行整合的基础上,找到旅游者对其旅游文化资源最深层的本质需求,并据此对旅游文 The key to the integration of culture and tourism lies in the building of tourism and cultural brands. The creation of excellent cultural tourism brands not only helps enhance the country’s image and attractiveness, but also serves as an important way to enhance economic vitality, increase employment, increase national income and develop the national economy. Brand is to create out, to create a brand of tourist destination is based on the integration of local tourism and cultural resources, to find the tourist of its tourism and cultural resources in the deepest essential needs, and accordingly tourism