论文部分内容阅读
今天,哪里有受众的关注,哪里就有广告。体育赛事受到的关注越多,商业价值也越大。由体育资源所具备的天然娱乐性、竞技性、体验性,使得体育资源也更易吸引到有价值的消费人群。那么如何更好地挖掘体育赛事的营销价值,来为品牌服务呢?未来广告创意总监尹铁刚提出了“三场联动”的营销策略。成功案例:加多宝——苏迪曼杯为了拉动金罐加多宝的品牌关注度及销量,借助苏迪曼杯的平台,利用传统媒体与新媒体的结合,未
Today, where there is the audience’s attention, where there is advertising. The more attention sports events receive, the greater commercial value. The natural entertainment, athletic and experiential nature possessed by sports resources make sports resources more attractive to valuable consumers. So how to better tap the marketing value of sports events to serve the brand? Future creative director Yin Tiangang put forward “three linkage ” marketing strategy. Success Stories: JDB - Sodermann Cup In order to promote the brand awareness and sales of Jindu JDB, leverage the platform of the Sudirman Cup and make use of the combination of traditional media and new media.