论文部分内容阅读
品牌和代言人的结合已成为品牌战略者们重要的传播策略,品牌形象代言人在选择后切不可随便应用,必须要遵守一定的规则和策略。
The combination of brand and spokesperson has become an important communication strategy for brand strategists. Brand name spokespersons must not be used arbitrarily after their choices and must abide by certain rules and tactics.