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对移动和小灵通短信业务的发展情况进行了比较,指出了小灵通短信业务发展的有利条件和不利因素,提出了产品创新和营销的思路和策略。
The development of mobile and PHS short message service was compared, and the favorable conditions and unfavorable factors of PHS short message service development were pointed out. The ideas and tactics of product innovation and marketing were put forward.