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通过对厦门市各阶层人士进行问卷调查 ,对体育经营企业的经营状况实地了解 ,分析厦门市体育消费现状。在 1998年厦门市家庭年均收入为 2 5 6 6 2元 ,年均体育消费为 75 4.95元。在体育消费种类上以体育物质产品消费为主 ,占消费总额的 6 5 .76 %。激发体育消费的因素主要有 :为了身体的健康、个人兴趣爱好等。影响体育消费的主要因素 :价格较高、没时间等。法人体育消费额达 10 0 0万元 (1998年 ) ,目前正呈良好的发展趋势。
Through the questionnaire survey of people from all walks of life in Xiamen City, we know the business status of sports enterprises in the field and analyze the current situation of sports consumption in Xiamen City. In 1998, the average annual household income of Xiamen was 25.662 yuan, with an average annual expenditure of 75.49 yuan. In terms of types of sports consumption, the consumption of sports material products was the most, accounting for 65.76% of the total consumption. The main factors that stimulate sports consumption are: for the sake of physical health, personal interests and hobbies. The main factors affecting sports consumption: higher prices, no time and so on. Corporate sports spending amounted to 10 million yuan (1998), is now showing a good trend of development.