论文部分内容阅读
当前,传统出版业正面临着以数字信息处理技术为代表的高新技术所带来的前所未有的挑战和冲击,网络环境下信息处理和知识传播的新模式以及电子商务开拓的网络营销新途径,都给传统的出版提出了新的课题。如何在竞争日趋激烈的出版界立于不败之地,正确定位网络环境下的出版方
At present, the traditional publishing industry is facing the unprecedented challenges and shocks caused by the high-tech represented by digital information processing technology. The new mode of information processing and knowledge dissemination in the network environment and the new way of e-commerce marketing To the traditional publishing proposed a new topic. How to set an invincible position in the increasingly competitive publishing industry and correctly locate the publishers under the network environment