保定市的红色旅游资源十分丰富,经过近几年的综合开发也形成了一定的规模和影响,但在市场运作上还存在一定的问题,本文就保定市的红色旅游市场营销的策略问题,从产品、价格、渠道和促销几个方面进行了研究和分析。 Baoding’s red tourism resources are very rich. After several years of comprehensive development, it has also formed a certain scale and influence. However, there are still some problems in the operation of the market. In this paper, the strategy of red tourism marketing in Baoding is discussed. Product, price, channel and promotion of several aspects of research and analysis.