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分析了信息技术、关系营销、钢铁产业发展对钢铁市场的影响,在此基础上对钢铁市场营销的发展方向进行了预测,提出了钢铁企业应采取的应对措施。
The paper analyzes the influence of information technology, relationship marketing and the development of steel industry on the steel market. On this basis, it forecasts the direction of the development of steel marketing and puts forward the countermeasures that steel enterprises should take.