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自1979年中国实行改革开放以来,中国的电影电视业得到了迅猛的发展,由原来的内容题材单一变成了现在的多元化丰富化发展。尤其是我国的电影业,以张艺谋为代表的第五代导演自20世纪80年代到现在拍摄了不少题材的电影,有的还获得了国际大奖。可以说中国的电影业在近些年取得的成绩是有目共睹的。但是如果把电影看做是传播华人形象的工具的话,中国的电影工作者所做出的努力又是远远不够的,进入21世纪以来,国际传播促成的媒体全球化让我们不得不重视大众传媒的影响,而电影又是进行文化传播的最好手段。中国电影中所塑造的华人形象直接影响到世界对华人形象的认知。所以从文化传播的方面考虑,中国电影无论是在选择题材还是塑造人物形象上都应该把国际影响考虑进去。
Since China started its reform and opening up in 1979, China’s film and television industry has witnessed rapid development. From the original theme of the content, it has now become a diversified and diversified development. Especially in China’s movie industry, the fifth-generation directors represented by Zhang Yimou have been filming many subjects since the 1980s, and some have won international awards. It can be said that the achievements made by the Chinese movie industry in recent years are obvious to all. However, if we regard the film as a tool to spread the image of the Chinese people, the efforts made by Chinese filmmakers are far from enough. Since the 21st century, globalization of the media facilitated by international communication has given us the importance of mass media The impact of film, but also the best means of cultural transmission. The Chinese image shaped in Chinese movies has a direct impact on the world’s perception of the Chinese image. Therefore, from the perspective of cultural transmission, Chinese films should take international influence into account in choosing subjects and shaping characters.