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在现代商业化社会中,广告已经渗透到人们日常生活的各个层面中。语言是构成广告最基本的要素。本文将从质量前景化角度来赏析广告英语中特殊的语言学特征及其文体效果,旨在能够更好地帮助读者理解和欣赏广告英语所体现出的语言艺术。
In the modern commercial society, advertising has infiltrated every aspect of people’s daily life. Language is the most basic element of advertising. This article will appreciate the special linguistics features and stylistic effects in advertising English from the perspective of quality foreground, in order to better help readers to understand and appreciate the language arts embodied in advertising English.