在“弱控制”环境下,有效设置主导议程,必须将既定议程、针对性议程和替代性议程结合起来。应明确媒体定位,架构议程框架,密切关注国内外相关信息,及时作出反应,主动出击引导舆论。必须快速定性新闻事件,去粗取精、去伪存真,规范传播秩序。要第一时间发布权威消息,保证信息传播环境透明,遏制谣言和虚假新闻的传播,及时引导舆论,降低议程噪音。 In a “weakly controlled” environment, setting the leading agenda effectively requires a combination of the established agenda, the targeted agenda, and the alternative agenda. Media positioning should be clear, the framework of the structure of the agenda, pay close attention to relevant information at home and abroad, to respond in a timely manner, take the initiative to guide public opinion. News events must be characterized quickly, crudely removed, pseudo-genuine, and regulating the order of communication. To authoritative information the first time to publish, to ensure transparency of the information dissemination environment, to curb the spread of rumors and false news, timely guidance of public opinion to reduce agenda noise.