一年一度的邮政贺卡战役已经持续了9个年头。虽然全国邮政在这一项目上的收入规模已突破了40亿元,但不得不承认,相比其他年终战役,贺卡项目给基层邮政单位带来的经营压力依然较大,“谈卡色变”的情况并不鲜见。与“思乡月”、迎春集邮等一些具有明确产品功能定位和目标受众的项目不同,邮政贺卡从严格意义上来讲,不能算是一个媒体产品,指望着一家企业选择邮政贺卡作为其产品 The annual postal card campaign has lasted nine years. Although the national postal service has exceeded 4 billion yuan in revenue on this project, it has to admit that the operating pressure on the postal units of the postal card project is still greater than that of other year-end campaigns. “Is not uncommon. Different from the projects like ”Hometown Moon", Spring Festival Philately and some other products with definite product function and target audiences, postal cards can not be regarded as a media product strictly in the strict sense of expecting a company to choose the postal card as its product