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一个优秀的广告创意不仅能传达所宣传的产品的信息,还要迎合消费者的心理,这样才能达到广告宣传的目的。实践发现,在英汉广告中使用双关的词汇和修辞方法,可以达到更好的效果。
An excellent advertising idea can not only convey the information of the promoted products, but also cater to the consumers’ psychology so as to achieve the purpose of advertising. Practice has found that the punctuation and rhetorical methods used in English and Chinese advertisements can achieve better results.