一是注重凸显地方文化元素。文化创意产业建立在与生活环境的彼此依存关系上,强调保存传统和地方魅力,发掘地方创意与特色。目前,台湾正在发展的地方特色产业,如三义木雕、美浓纸伞、白米木屐等,以地方特色吸引人们到当地消费,维持地方永续生机。这样的方式不仅存于手工艺,也存在于地方节庆民俗活动中,如元宵节的“放蜂炮”活动。运用手工与地方素质发展地方特色产业,这是一种新的生活方式和产业经济,以传统、创意、个性所整合出的地方魅力来取胜。这种发展 First, pay attention to highlight the local cultural elements. The cultural and creative industries are based on their interdependence with the living environment, emphasizing the preservation of traditional and local glamor, and the exploration of local creativity and features. Currently, Taiwan is developing local specialties such as carvings of Sanyi, paper umbrellas of Mirin, rice straw mills, etc., attracting people to local consumption with local characteristics and maintaining a sustainable local life. This way not only exist in handicrafts, but also in local festivals and folk-custom activities, such as the Lantern Festival “put a bee gun ” activities. The use of hand and local qualities to develop local specialty industries, which is a new way of life and industrial economy, to the traditional, creative, personalized charm of the local integration to win. This development