东软在“圈地运动”中一开始就注意了两个因素:第一是企业不可能什么都做,所以东软有限度地选择了擅长的几个领域;其次在选择的领域里,东软必须是专家东软的思维方式是:时刻围绕着自己的能力,你能在这个市场上画多大的圈,你就先画多大的圈,然后再一点儿一点儿扩大东软的文化原点是校园文化,在此基础上才融入了日本和美国的文化,归根结底,东软的文化是建立在平等基础上的坦诚和信任 Neusoft in the “Rodeo Movement” in the beginning paid attention to two factors: First, companies can not do anything, so Neusoft limited to a few selected areas of good; Second, in the selected areas, Neusoft Must be an expert Neusoft's mode of thinking is: always around their own ability, how much circle you can draw in this market, you first draw much circle, and then a little bit more to expand Neusoft's cultural origin is the campus culture, On this basis, only the Japanese and American cultures are integrated. After all, Neusoft's culture is based on equality and equality of honesty and trust