“这里的客车市场竞争很激烈,一个地级市云集了‘三龙一通’和中通、安凯、黄海、少林、亚星、东风等十几个厂家。”日前,在西部某地级市走访市场时,客车企业区域销售经理陈先生(化名)这样告诉《商用汽车新闻》记者。原来,不少客车企业都在当地专门派驻了销售人员,这种情况在近两年逐步明朗。此前,这么多厂家都在一个地级市设立专门的区域经理并不多见。陈先生表示,该公司从去年开始对营销结构做了更细化的调整,渠道进一步下沉,以便深耕市场。 “The bus market here is very competitive, a prefecture-level city gathered in more than a dozen manufacturers such as” Three Dragons One Link “and Zhongtong, Ankai, Huanghai, Shaolin, Yaxing, Dongfeng.” Recently, When the city approached the market, Mr. Chen, a regional sales manager of a bus company, told a reporter of Commercial Vehicle News. It turned out that many bus companies are stationed in the local sales staff, this situation gradually clear in the past two years. Previously, so many manufacturers in a prefecture-level city set up a special regional manager is rare. Mr. Chen said the company started last year to make a more detailed adjustment of the marketing structure, the channel further subsided in order to cultivate the market.