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随着移动互联网时代的到来,中国服装行业零售店铺面临新技术背景下的转型和提升,已然进入微信平台下的营销时代。由于微信等移动通讯终端的便捷性、廉价性以及功能的完善和提升,成为当下实体零售店铺传播销售的利器。本文针对服装零售店铺在微信平台的应用情况,分析了其在服装店铺中的特点和所利用的营销策略,并对应用微信营销的服装零售店铺提出一些建议。
With the advent of the mobile Internet era, the retail shops in the Chinese apparel industry are facing the transformation and upgrading under the new technology background and are already entering the marketing era under the WeChat platform. As microcredit and other mobile communications terminal convenience, cheapness and function of improvement and upgrading, the current physical retail outlets spread sales tool. This paper analyzes the application of apparel retail stores in WeChat platform, analyzes its characteristics in apparel shops and the marketing strategies it uses, and puts forward some suggestions to Apparel Retail Stores that use WeChat marketing.