随着社会物质文明的不断进步,人们对精神文明的追求也在不断提高,电视传媒作为大众享受文化生活的重要平台,有着不可估量的作用。但是,由于人们的年龄、职业、爱好不同,对电视传媒的需求也不相同,中小城市电视台如何满足不同层次观众的需求,做到如何与时俱进是广大电视传媒工作者值得思考的问题。笔者根据多年的工作经验,就中小城市电视台的发展,谈几点自己的看法。一、受众市场分析受众研究理论认为,根据媒介的发展 With the continuous progress of social material civilization, people’s pursuit of spiritual civilization is also constantly improving. As an important platform for the public to enjoy cultural life, television media plays an invaluable role. However, due to their different ages, occupations and hobbies, the demand for television media is not the same. How TV stations in small and medium cities can meet the needs of audiences at different levels and how to keep pace with the times are issues worthy of consideration by television media workers. Based on years of work experience, the author talks about the development of TV stations in small and medium-sized cities. First, the audience market analysis Audience research theory, according to media development