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来自上海市多媒体行业协会的调研结果显示,上海市目前拥有广告公司共有5100余家,其中制作公司超过一半,90%以上是民营和外资企业,80%以上企业的员工人数少于20人,作为中国市场广告重要基地的上海,广告企业呈现“多而散、小而杂”的局面,在高清广告市场上既没有单兵作战的能力,又
According to the survey conducted by Shanghai Multimedia Industry Association, there are currently more than 5,100 advertising agencies in Shanghai, of which over 50% are manufacturing companies, more than 90% are private and foreign-funded enterprises, and 80% or more employ less than 20 employees as Shanghai, an important advertising base for advertising in the Chinese market, shows a situation of “multiple and loose, small and complex”, and has neither the capability of single-player operation in the high-definition advertising market. Instead,